100+ transformation programmes across 15 countries
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People & Organisation
Built and led teams of 240+ FTE across multiple markets
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CEE Markets
Deep expertise in Eastern European transformation dynamics
Career
20+ Years at the Forefront of Commerce
Richemont
VP / Director E-Commerce & Digital Operations
2019 – 2025
Led e-commerce and digital transformation across Richemont's luxury portfolio in EMEA. Built the digital operations team from scratch, managing 100+ projects annually across 15 markets. Drove omni-channel integration and digital operating model redesign across multiple maisons.
Adidas
Director E-Commerce Operations EMEA
2016 – 2018
Directed e-commerce operations across EMEA, scaling the online channel and integrating omni-channel capabilities across 20+ markets. Built cross-functional teams and drove operational excellence across the digital commerce function.
Nike
Senior Manager Digital Commerce
2010 – 2016
Grew Nike's digital commerce operations across the region, building cross-functional teams and launching new market capabilities. Led significant e-commerce growth initiatives and operational scaling across multiple European markets.
IBM
Business Transformation Consultant
2006 – 2010
Advised Fortune 500 clients on business transformation, digital strategy, and operational redesign. Developed deep expertise in cross-cultural programme management and organisational change across multiple industries.
Services
What I Offer
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Interim Management
Step in as interim director or VP to lead your transformation, e-commerce, or operations function while you find the right permanent leader. Full accountability, immediate impact.
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Transformation Consulting
Design and execute transformation programmes — change management, org design, digital operating models, and cross-cultural rollouts. From strategy to execution.
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Advisory & Board
Strategic advisory for boards and executive teams navigating digital transformation, market expansion, or organisational change. Structured thinking, direct counsel.
Let's talk
Available for interim and consulting mandates across Europe.
