Brand Intelligence

Brand Intelligence

Deep dives into individual brands — revenue trajectory, geographic presence, DTC vs wholesale strategy, ecommerce channels, marketplace mix, and leadership. All data sourced and linked.

Updated 7 June 2026

Apparel & Footwear

Apparel & Footwear
Axel Arigato: from €19M to €80M in five years
Revenue trajectory, 17 stores across 7 countries, online business 2× retail, marketplaces strategy (Farfetch, MyTheresa, SSENSE), and new Adidas-executive CEO appointed February 2026.

Home Appliances & Consumer Goods

Home Appliances & Consumer Goods
Miele: €5.16 billion and 125 years of unbroken family ownership
Revenue, 19 production plants, 49 subsidiaries, Miele X digital hub in Amsterdam, AI Product Adviser at 9% of online sales, EcoVadis Gold top 2% globally.
About the Author

TrendsOnFire is a AI based market intelligence platform publishing editorial analysis on retail, technology, supply chain, finance, compliance, education, people and transformation trends across Europe.

Created by Olga Bressers, a senior executive with experience in commercial & digital operations, ecommerce, omni-channel strategy, operations, programs and business transformation.

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