Terms & Conditions

1. Acceptance of terms

By accessing or using the website at https://trendsonfire.com (the "Website"), you agree to be bound by these Terms & Conditions ("Terms") in full. If you do not agree to these Terms, you must immediately stop using this Website.

These Terms apply to all visitors, users, and any others who access or use the Website. They should be read together with our Privacy Policy and Disclaimer, which form part of the legal framework governing your use of this Website.

Your continued use of the Website after any modification to these Terms constitutes your acceptance of the updated Terms. We recommend checking this page periodically.

2. About this website

TrendsOnFire is an independent editorial business intelligence platform curated by Olga Bressers, a senior executive with 20+ years of experience in international commerce and transformation. The Website covers trends in retail & e-commerce, people & transformation, technology, supply chain, finance & compliance, education & government, and media.

The Website is hosted on GitHub Pages (Microsoft/GitHub infrastructure) and is accessible at https://trendsonfire.com.

Contact: olga.bressers@gmail.com

3. Permitted use

You may use this Website for the following purposes:

• Personal, non-commercial use — accessing and reading content for your own information and education
• Professional orientation — using content as background research for your own professional work, provided you do not republish or redistribute it
• Citation with attribution — referencing or quoting content in articles, social media posts, presentations, or reports, provided you include a clear attribution and hyperlink to the original page on TrendsOnFire
• Sharing links — sharing URLs to pages on this Website through social media, email, or messaging

4. Prohibited use

The following uses of this Website and its content are strictly prohibited without prior written permission from Olga Bressers / TrendsOnFire:

• Commercial reproduction — copying, reproducing, distributing, selling, or licensing content from this Website for commercial purposes, in whole or in part
• Systematic scraping or crawling — using automated tools, bots, scrapers, or crawlers to systematically extract content from this Website
• AI training — using the content of this Website, in whole or in part, to train, fine-tune, or develop artificial intelligence models, large language models, or machine learning systems
• Framing or mirroring — displaying this Website or any of its content within a frame, iframe, or mirror website in a way that misrepresents the source or bypasses our branding
• Impersonation — impersonating TrendsOnFire, Olga Bressers, or any associated entity, or misrepresenting affiliation with this Website
• Redistribution without attribution — republishing content without clear attribution and a direct hyperlink to the original source
• Unlawful use — using this Website for any purpose that is unlawful under Dutch law, EU law, or the laws of your jurisdiction, including but not limited to market manipulation, financial fraud, or defamation of third parties
• Harmful use — attempting to damage, disrupt, or gain unauthorised access to this Website, its hosting infrastructure, or related systems

Violation of these prohibitions may result in legal action including claims for copyright infringement, unfair competition, or damages.

5. Intellectual property

TrendsOnFire content

All original content on this Website — including but not limited to articles, analyses, trackers, indices, dashboards, data visualisations, commentary, the TrendsOnFire name, logo, and source code — is the intellectual property of Olga Bressers / TrendsOnFire and is protected under Dutch and international copyright law (Auteurswet) and other applicable intellectual property rights.

You may cite or quote content with attribution (see Section 3). All other uses require prior written permission.

Third-party trademarks

All company names, brand names, product names, logos, and trademarks referred to on this Website that are not owned by Olga Bressers / TrendsOnFire are the property of their respective owners. Their use on this Website is for editorial identification and informational purposes only and does not imply affiliation with, sponsorship by, or endorsement from those trademark owners.

Reporting infringement

If you believe that your intellectual property rights have been infringed by content on this Website, please contact us at olga.bressers@gmail.com with full details of the alleged infringement.

6. User-submitted content

This Website may include a contact form or other means of submitting messages or enquiries to Olga Bressers / TrendsOnFire. By submitting any content through this Website, you:

• Grant TrendsOnFire a non-exclusive licence to use that content for the purpose of responding to your enquiry
• Confirm that you have the right to submit the content and that it does not infringe the rights of any third party
• Acknowledge that your submission will be processed in accordance with our Privacy Policy

We do not sell, share, or use user-submitted content for any purpose other than responding to the enquiry for which it was submitted.

User submissions must not contain: unlawful content, spam, malicious code, or material that infringes third-party rights. We reserve the right to disregard or delete any submission that violates these requirements.

7. Accuracy & no warranty

All content on this Website is provided on an "as is" and "as available" basis without warranties of any kind, express or implied. TrendsOnFire makes no warranty that:

• The Website will be available continuously or without interruption
• Any content is accurate, complete, current, or free from errors
• The Website is free from viruses or other harmful components

For detailed information about the accuracy limitations applicable to specific content types (financial data, salary data, market forecasts, etc.) please refer to our Disclaimer.

8. Limitation of liability

To the maximum extent permitted by applicable law, Olga Bressers and TrendsOnFire shall not be liable for any direct, indirect, incidental, special, consequential, or punitive loss or damage arising from or related to:

• Your use of, or inability to use, this Website or its content
• Any financial loss, investment loss, or business loss resulting from reliance on content published on this Website
• Errors, inaccuracies, or omissions in any content
• Temporary or permanent unavailability of the Website
• Unauthorised access to or alteration of your transmissions or data
• Actions or conduct of any third party in connection with this Website

You use this Website entirely at your own risk. You are solely responsible for independently verifying information before acting on it. Please also refer to our Disclaimer for content-specific liability exclusions.

9. Consumer law carve-out

Nothing in these Terms & Conditions, or in our Disclaimer, excludes or limits any liability where such exclusion or limitation is not permitted under applicable law. In particular:

• Nothing excludes liability for fraud or fraudulent misrepresentation
• Nothing excludes liability for death or personal injury caused by negligence
• Nothing excludes rights that cannot be waived under the EU Consumer Rights Directive (2011/83/EU) or equivalent Dutch consumer protection law
• Nothing excludes rights under Book 6 of the Dutch Civil Code (Burgerlijk Wetboek) that cannot be contractually excluded

If you are a consumer in the EU, you may also use the European Online Dispute Resolution platform at ec.europa.eu/consumers/odr for resolving disputes with online service providers.

10. Third-party links

This Website contains links to external websites operated by third parties. These links are provided solely as a convenience. TrendsOnFire does not endorse, control, or take responsibility for the content, privacy practices, or accuracy of any third-party website.

You visit third-party websites entirely at your own risk. We recommend reading the terms of service and privacy policy of any external site before using it, particularly before engaging with financial platforms, cryptocurrency exchanges, or other regulated services.

11. Changes to these terms

TrendsOnFire reserves the right to modify these Terms & Conditions at any time, at its sole discretion, without prior notice. The updated Terms will be published on this page with a revised "last updated" date.

Your continued use of the Website after any modification constitutes your acceptance of the updated Terms. If you do not agree to modified Terms, you must stop using the Website.

We also reserve the right to modify, suspend, or discontinue any part of the Website at any time without liability to you.

12. Applicable law & disputes

These Terms & Conditions and any disputes arising from them are governed exclusively by Dutch law (Nederlands recht), without regard to conflict-of-law principles.

Any disputes that cannot be resolved amicably shall be submitted exclusively to the competent court in the Netherlands. Where applicable, EU consumers retain the right to bring proceedings before the courts of their own EU member state in accordance with Regulation (EU) No 1215/2012.

If any provision of these Terms is found to be invalid or unenforceable under applicable law, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

Version: 1.0  ·  Last updated: 29 March 2026