Disclaimer

About TrendsOnFire

TrendsOnFire is an independent editorial business intelligence platform covering trends in retail & e-commerce, people & transformation, and technology. The site is curated by Olga Bressers, a senior executive with 20+ years of experience in international commerce and transformation.

The website is accessible at https://trendsonfire.com and is hosted on GitHub Pages.

Contact: olga.bressers@gmail.com

For our privacy policy and information about data processing, please refer to our Privacy Policy.

2. Nature of the content

All content on TrendsOnFire — including articles, trend analyses, indices, trackers, commentary, and data — is editorial in nature. It is based on publicly available information and the analytical perspective of the author.

Content is compiled and published in good faith to provide insights into business trends. It is not based on proprietary research, exclusive data licences, or formal market research methodologies, unless explicitly stated otherwise.

3. Data accuracy & currency

While we take care to ensure accuracy, the information published on TrendsOnFire is provided on an "as is" basis. We make no representations or warranties, express or implied, regarding:

• The completeness, accuracy, or reliability of any information, data, or analysis
• Whether information is current or up to date — market conditions, statistics, and company-specific information can change rapidly
• The suitability of any analysis for a particular purpose

Data referenced in trackers and indices (such as market share figures, salary ranges, layoff statistics, or adoption rates) is sourced from publicly available reports, industry publications, company announcements, and news sources. Sources are cited where possible.

4. Not professional advice

The information on TrendsOnFire is for general informational purposes only and does not constitute professional advice of any kind.

Specifically, no content on this site constitutes:

• Business or strategic advice — analyses and trend observations are editorial commentary, not tailored recommendations for your specific organisation
• Legal advice — nothing on this site should be interpreted as legal guidance or opinion
• Financial or investment advice — content does not constitute investment research or financial advice regulated under MiFID II or any other financial regulation
• HR or employment advice — salary data and workforce analyses are general market observations, not formal compensation benchmarks
• Consulting services — reading this site does not create a client–consultant relationship

For advice tailored to your specific situation, please engage a qualified professional. To explore working with Olga Bressers directly on consulting or interim assignments, please visit the About the Author page.

5. Salary & labour market data

TrendsOnFire publishes salary indices, layoff trackers, and other labour market analyses. The following limitations apply to this data:

• Salary figures represent market observations derived from publicly available sources (job postings, industry surveys, published reports) and are not the result of formal compensation surveys
• Individual compensation depends on many factors not captured in aggregate data, including company size, location, scope, performance, negotiation, and benefits structure
• Layoff data is sourced from public announcements, news reports, and industry databases — completeness cannot be guaranteed
• All figures are indicative and may be outdated by the time of reading

6. Liability & exclusions

To the maximum extent permitted by applicable law, Olga Bressers and TrendsOnFire accept no liability for:

• Direct, indirect, incidental, or consequential loss or damage arising from the use of, or reliance on, information published on this site
• Business decisions, investments, hiring decisions, or strategic changes made on the basis of content published on this site
• Errors, omissions, inaccuracies, or outdated information in any content
• Temporary or permanent unavailability of the website
• Actions or omissions of third parties referenced on this site
• Any damage resulting from the use of external websites linked from this site

By using this website, you acknowledge that you do so at your own risk and that you will independently verify any information before acting on it.

7. Editorial independence

TrendsOnFire is an independently operated editorial platform. All analytical content, trend assessments, and commentary reflect the professional judgement of the author and are not influenced by commercial relationships or third-party payments.

• No company, brand, or organisation pays for editorial coverage, ranking, or assessment
• The site does not carry advertising or sponsored content unless clearly labelled as such
• Mentions of companies, products, or services in trend analyses are editorial observations, not endorsements

8. Intellectual property

All content on TrendsOnFire — including but not limited to texts, analyses, indices, trackers, data visualisations, commentary, design, logo, and code — is the intellectual property of Olga Bressers / TrendsOnFire and is protected by copyright and other intellectual property rights.

Without prior written permission, it is not permitted to:

• Copy, reproduce, or distribute our content in whole or in part
• Commercially exploit our analyses, trackers, or indices
• Scrape, systematically index, or use the website or its content for training AI models or machine-learning systems
• Use our brand name or domain in a way that may cause confusion

Citing or linking to our content in editorial contexts (e.g., in an article, blog, or social media post) is permitted provided you include a clear attribution and hyperlink. For other uses, please contact olga.bressers@gmail.com.

9. External links

This website contains links to external websites operated by third parties (including news sources, company sites, industry publications, and professional profiles). These links are provided for informational purposes as a service to visitors.

TrendsOnFire is not responsible for:

• The content, accuracy, or completeness of external websites we link to
• The privacy policy or cookie settings of external websites
• Products, services, or content offered on external websites
• Any damage resulting from the use of external websites

Linking to an external website does not imply endorsement of its content. We recommend reading the privacy policy of any external website you visit.

10. Applicable law & disputes

This disclaimer, the content of TrendsOnFire, and all disputes arising from them are governed exclusively by Dutch law.

Disputes shall be submitted exclusively to the competent court in the Netherlands. Consumers in the EU may also use the European Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

If any provision of this disclaimer is found to be invalid or unenforceable, the remaining provisions remain in full force and effect.

TrendsOnFire reserves the right to modify this disclaimer at any time. The most current version is always available on this page. By using the website, you accept the most recent version of this disclaimer.

Version: 1.0 · Last updated: March 2026